Sharing Sunday: It’s good to see that the RFU are trying but clearly it’s not perfect and you hope that the decision makers are in touch with the grass routes clubs.
I recently attended the internal, unofficial launch of a national campaign designed to incentivise more ex-rugby players to get back into the game. The campaign, created by the RFU in collaboration with sports marketing agency Ear to the Ground, concerns a hand picked selection of mere 50 clubs around the UK and providing them with online and offline marketing collateral to use on club literature to raise the profile of both their club and the Return To Rugby campaign.
The notion of the programme is that rugby clubs promote the return to rugby scheme through a plethora of mediums (press, radio, web and social media), which generates a number of people to attend a 6 week re-introduction to the game of rugby, sessions led by an RFU community coach. Over the weeks, the players on this programme are phased in to the main squad, thus ensuring that the transition at…
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